A single of the major factors militating against the development of bein sport en streaming in Nigeria today is not enough effective management. A lot of solutions are being proffered by concerned and devoted Nigerians daily to pacte us out the quagmire. One of such solutions is this text entitled “Modern Trends in Sports Management and Management”. It is authored by Dr. Joseph Awoyinfa, a lecturer in the Department of Human Kinetics and Health Education, Teachers of Education, University of Lagos, Nigeria; a investigator and academic consultant. I was the person invited by the author and the university to review the book when it was presented to the general public on December 4, 2008 in Nigeria.
According to Awoyinfa, it is a truism around the globe that sport is now a reference concern which can no longer be disregarded at various sectors of the economy and spheres of life. The writer provides that this text thus takes a critical look at topical issues in sports administration and management, dwelling on theories and principles of modern trends in sports administration and management such as leadership, company, planning, motivation, etc.
The particular text contains 16 chapters. Chapter one is christened “the concept of sports management”. Here, Awoyinfa says management is a principle that implies different things to different people at different times, thus ultimately causing its multiplicity of meanings. He explains that management has been variously described as an art, a science, a person or people, a discipline and a process.
This author expatiates that as a possible art, sporting activities management is focused on carrying out there sports organisational functions and tasks through people; while as a science, sports management is about setting up sports philosophy, laws, ideas, principles, processes and procedures. As an organisation, based to him, sports management is defined as a method of creating formal constructions and an establishment based on a mission, objectives, targets, functions and tasks.
Awoyinfa says as a person or group of people, sports management may refer to the head alone in order to all the senior staff, committee, and so on.; while as a discipline, management is a field of study with various subjects and topics. Mcdougal brightens that sports management as a process is about a scientific way of doing things. Awoyinfa highlights management functions in sports management as planning, organising, staffing requirementws, directing/leading, controlling, coordination, budgeting and evaluation. On whom a sports manager is, this author educates that a sports manager is anyone at any degree of sport organisation who redirects
the efforts of other people towards the success of organisational goals sport-wise.
Chapter two is dependent on the subject make a difference of evolution and trends of sports management thought. Here, Awoyinfa discloses that the development of thoughts on sports management dates back again to the days when people first attemptedto attain goals by coming together in a group. In his words, “There was serious thinking and theorising about managing many years before the dawn of the twentieth (20th) century, which marked the beginning of modern sports management thought. Major efforts to develop theories and principles of sports management started out from the early twentieth (20th) century with the job of Frederick Taylor and Henri Fayol. The professional wave of the nineteenth (19th) century probably provided the climate for this serious theorising. ”
Awoyinfa gives that since the turn of the 20th hundred years, writers on sports management and business theory have been propounding different hypotheses about how exactly to manage work and personnel more effectively and effectively. This author educates that three main schools of management thought are: the classical; the human-behavioural; and the integrative. Awoyinfa also highlights early sports management theorists; principles and characteristics of scientific management; appraisal of the medical management theory, etc., in this chapter.